Though seemingly the same when spoken, the meanings of these words are far from similar. To those who paid attention in their high school English classes, these words are known as homonyms. In the copywriting world, understanding the difference between these words can be vital, not only for those trying to come across as intelligent, but for achieving a desired outcome.
Copywriting or Copyrighting? That is the question....
Copyright, according to the U.S. Copyright Office is, "a form of protection grounded in the U.S. Constitution and granted by law for original works of authorship fixed in a tangible medium of expression. Copyright covers both published and unpublished works. These can include literary, dramatic, musical, and artistic works, such as poetry, novels, movies, songs, computer software, and architecture.”
So, do you want to hire a copyrighter to promote your business? Probably not. On the other hand, a COPYWRITER might be useful.
A copywriter is proficient in the art of writing for a particular marketing strategy. As copywriters are in both the print and online world, they write the content that appears on billboards, pamphlets and brochures as well as on websites. Copywriters have the option to COPYRIGHT their work, or intellectual properties; not the other way around.
Search Engine Optimization (SEO) Copywriting is a specialization that crafts written online content to utilize the most popular keywords, in order to increase search rankings for a given industry. The end goal of SEO is to effectively target a demographic or specified clientele.
Get hip people. ‘Google’ is now a verb. The importance of SEO copywriters cannot be overlooked....or mistaken for copyrighters anymore.
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