Monday, April 4, 2011

On The Tip Of The Tongue...

Alex Pardee Designs
There are two things that everyone can agree on:
  1. Charlie Sheen is bat shit crazy; 
  2. Economic growth is bleak, like the future of "Two and a Half Men"
It comes as no surprise that many small businesses agree that it can be a struggle to stay afloat in these tough times.

As advertising dollars have moved online, it is vital that small businesses understand the importance of Search Engine Optimization(SEO).  Doing so will give them a competitive advantage on the web, and enable them to effectively promote their business.

In a recent study conducted by American Express, over 50% of small businesses cited the need for assistance with SEO campaigns, yet, ONLY half of them were willing to pay for it.

Although a meager percentage of small businesses are willing to enlist expert SEO copywriters, the other 75% are either basically shooting in the dark, potentially shooting themselves in the foot.

Instead of viewing SEO as an alternative online marketing strategy, small businesses should embrace it.  SEO professionals like The Writing Machine should be their high-tech life raft, as most are alone, desperately trying to navigate the intricacies of the web.

SEO offers small business an affordable option to reach more potential clients, boost reputability and ultimately, increase overall profits.

The eventual partnership between small business and SEO copywriters has great potential; but first, small businesses must learn to trust the experts.

I mean, seriously?!  Charlie Sheen acting as Charlie Sheen’s PR agent is no good. Great quotes, hilarious videos, but an overall failure at getting his show back or generating revenue.

Folks, trust the experts.

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